For Home Improvement Business Owners Doing £50k+ Per Month Who Want to STOP Losing Deals After the Quote

Plus, How To Never Lose An EASY Sale Or Get Ghosted Ever Again…

Watch this free 16-minute training to discover the exact moment you're losing control of your sales conversations and how to get it back, starting with your next quote.

"Lost 7 straight to 'we're getting more quotes' - then closed 3 in a row"

Every single quote was the same: 'We're just getting a few more prices.' I had no idea how to stop it. Paul showed me the exact conversation breakdown causing it. Fixed it immediately. Closed my next 3 quotes at full price. Haven't heard that objection in weeks. Close rate jumped from 27% to 63%." - Rob H., Kitchen Installer, Birmingham

43+

YEARS OF EXPERIENCE

£50M+

IN SALES CLOSED

4,300+

DEALS PERSONALLY CLOSED

What You'll Discover In This FREE Training

Inside this short video, you'll discover:

The #1 conversation control mistake that triggers "we're getting more quotes" from prospects every single time and how to eliminate it completely
The 3 specific moments where control slips away during sales conversations without you even realising it's happening
How one business owner went from closing 22k-90k in 30 days by fixing this one breakdown
Why defending your price is the symptom, not the cause of lost deals and how you can stop sales from leaking at the source
The simple 3-minute conversation framework that stops objections before they happen and keeps you in control from first call to signed contract
The exact phrases cheap competitors use to steal your leads and how to make them irrelevant in your customer's mind
What to say when customers ask "how much?" too early, so you never lose control of the conversation again

Your Sales Mastery Mentor

From 35% Close Rate & £600K Lost Revenue to 75% Close Rate Sales Master Trusted by 100+ UK Home Improvement Business Owners

Paul Broome knows what it's like to lose deals you should be winning.

1987. Stuck at 35% close rate. Losing £600K per year in easy jobs.

Working 70-hour weeks defending his prices while watching cheaper competitors close HIS leads.

Sitting in his van after another lost £12K conservatory deal, replaying the conversation in his head, wondering what he said wrong.

Traditional sales training failed him:

- Generic cold calling scripts made him sound like a robot

- Pushy tactics from "gurus" who hadn't sold in 20 years felt disgusting

- Business coaches told him to "work on the business, not in it" but he still had to close deals

So he stopped following cookie-cutter advice and figured it out himself.

Paul started listening back on his sales conversations. He analyzed over 200 recorded calls on his Sony walkman, mapping every single moment where control slipped away and deals walked. That's when he discovered it: 7 specific steps that happen in EVERY home improvement sale.

Control all 7 steps → close the deal.

Lose control of even ONE step → "we're getting more quotes."or "I want to think about it."

He spent 6 months testing and refining the framework on real jobs with real customers and real money on the line.

His close rate went from 35% to 67% in 6 months. Then 75% within a year.

He recovered over £480K in lost revenue that first year alone.

Now, 43 years later, Paul still sells every single week.

Not because he has to because the system works so well he can't help but keep using it.

He's personally closed over 4,000 high-ticket jobs. Built and runs ComfyRoof.co.uk, a thriving conservatory business in the UK. And he's now helping business owners go from 20-40% close rates to 60-75% in 90 days.

Paul doesn't teach theory. He teaches what he used yesterday on a £19K deal he closed on the first conversation.

And if you're losing deals to "we're getting more quotes," he'll show you exactly where control is slipping and how to get it back.

TESTIMONIALS

See What Our Clients Are Achieving From Losing Deals to Closing at 60-75%

"This Changed Everything"

Before working with Paul, I was losing 5–6 jobs every month to price objections.  My sleep was terrible.

My cashflow was worse. I knew I needed to change but I had no idea how to do it without sounding pushy or salesy.

Ninety days later, I’m closing at 68%.

I’m sharper in conversations.  I actually enjoy sales calls instead of dreading them.  And most importantly, no one in my company ever knew I was struggling.

This isn’t just about closing more deals.  It’s a complete business upgrade. — Ben., Kitchen Restorations, Southampton

"Finally, A Solution That Works"

I tried sales courses twice. Both times I quit within a month.

The tactics felt manipulative and it was obvious the scripts were written by people who’d never quoted a Building project in their life.

Paul’s system was different.

Complete privacy. Private 1-to-1s that fit around my schedule. Real frameworks I could use immediately. And support whenever I needed it. I haven’t lost a deal to “we’re getting more quotes” in 8 weeks.

My team has no idea I even went through the program but my close rate jumped from 28% to 64%. This is what I needed all along. — S.R., Extension Builder, Leeds

"The Real Deal"

I was skeptical.

Another “sales expert” promising the world.

But Paul’s different, he’s still actively selling.

He quoted a job recently and walked me through exactly how he closed it.

Within 3 weeks, I closed four jobs in a row at full price.

No discounting.
No “let me check with my business partner.”
Just clean closes.

My close rate jumped from 24% to 59% in 90 days.

I’m sleeping through the night again.

My wife noticed I’m not stressed about cashflow anymore.

Paul doesn’t teach theory.

He teaches what he uses daily in his own sales conversations.

That’s the difference.

— M.T., Roofing Company, Manchester

“This Paid for Itself Faster Than I Expected”

I’ll be honest, I hesitated at the investment. (thats only natural)

But within the first month, I closed two jobs that would normally have stalled.

That alone covered the cost.

By month three, my close rate had gone from 31% to 66% without increasing leads, ads, or hours worked.

Same enquiries.

Same pricing.

Completely different results.

Nothing about this felt pushy or scripted. It just worked especially in home improvement, where trust matters.

Looking back, I should’ve done this years ago. — A.J., Garage Conversion Specialist, Hertfordshire

“My Team Never Knew But the Numbers Did”

I didn’t want to announce I was getting sales help. I just wanted results.

That’s what I got. Quietly.

Over 12 weeks, my close rate climbed from 27% to 60%.

Average job value increased because I stopped discounting out of fear.

And awkward objections almost disappeared.

Nothing changed on the surface same brand, same process, same team. But underneath, everything was tighter.

That’s the beauty of Paul’s system. It upgrades you without needing to overhaul your business. — T.W., Home Extension Company, Oxfordshire

"Not Just Sales Training, A Complete System"

For the first three weeks, I thought I was just learning better scripts.

By month two, I realised something bigger was happening. I was taking control earlier in conversations.
Customers were closing themselves.

My close rate jumped from around the 7k per month to 25k even 30k My best month has been 56k
My margins improved because I stopped discounting. By month three, it clicked.

This isn’t sales training.
This is a complete upgrade to how I operate at every level.

Paul doesn’t teach memorised tactics. He shows you where control slips and how to fix it permanently.

Best Investment I’ve ever spent on my business. - J.P., Window & Door Company, Bristol

Ready To Fix Your Close Rate In The Next 90 Days Too?

Your cashflow, your reputation, and your sanity depend on YOU showing up confident, in control, and closing at 60-75%...

So, if you're ready to stop losing £45K-£135K per month to "we're getting more quotes," fix the conversation breakdowns costing you deals, and want certainty, control and consistent closes,

book your free strategy call with me now.

MY CAST IRON
Double Your Investment Guarantee

“If you don’t generate at least £20,000 from this…
I will continue working with you until you do.”

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DISCLAIMER: Results may vary. Your success depends on your effort, commitment, and willingness to implement the Conversation Control™ System. Individual close rates will vary based on market conditions, implementation, and individual circumstances. This is business education, not a guarantee of specific results. Testimonials reflect individual experiences and are not typical results.