For UK home improvement owners doing £50k+ a month

Stop losing deals after the quote.

Most home improvement businesses lose control of the sale at one exact moment, and never hear "we're getting more quotes" coming. Take the 2-minute Sales Leak Assessment and see what that moment is costing you each year.

How The 7 Steps Work

Takes about 2 minutesYour answers stay privateNo obligation

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Paul BroomeHome Improvement Sales Coach

60→70%Paul's client target close rate. Every business is different.

Since the 1980sSelling in UK homes

Every dealAt ComfyRoof, still sold by Paul

On recordEvery coaching session recorded

100%Home improvement focus

Conservatory roofsWindows & doorsKitchensExtensionsRoofingSolarBoiler installsLandscapingGarage conversionsBathrooms Conservatory roofsWindows & doorsKitchensExtensionsRoofingSolarBoiler installsLandscapingGarage conversionsBathrooms

Client videos

Don't take our word for it. Watch them.

The Conversation Control™ System

Every home improvement sale has 7 steps. Lose one and the deal can walk.

Paul found this after listening back to his own recorded sales calls, again and again. Every lost deal broke at a specific step. Every won deal held control through all seven.

Held

Control lost

—

Control all 7 → your best chance of closing

The customer justifies why they need it today. Price stops being the conversation.

Lose even one → "I want to think about it"

Or "we're getting a few more prices". You end up defending your price to a customer who has already gone cold.

How I can help you

The 7 Steps to Sales Mastery™

Conversation Control™

A clear sequence for leading the conversation from the first question to a confirmed decision.

Frame

Agree the purpose of the appointment, the agenda and who needs to be involved.

WHY

Understand what the customer wants to change and why it matters to them.

Offer

Present the solution against their priorities and establish value before price.

Objections

Uncover the real concern and resolve it before asking for a decision.

Pre-close

Check that the solution fits and identify anything still preventing a decision.

Close

Ask clearly for the business and agree the next step.

Consolidation

Confirm the decision, expectations and agreed actions after the sale.

Inside the 7 Steps to Sales Mastery™

Everything you get.

Conversation breakdown finder

Pinpoints exactly where your sales conversations go wrong.

The 7-step control framework

The full Conversation Control™ System, step by step.

Value anchoring protocols

So price stops being the conversation.

Done-for-you scripts & templates

Ready to use on your very next quote.

Live coaching & call reviews

Paul personally reviews your real sales calls.

Confidential

Your team and competitors never need to know.

Your coaching format

Discuss the coaching format, session schedule and support with Paul on your discovery call, before deciding whether to proceed.

My 90-day results commitment

Twice your fee back in extra sales, or I keep coaching you.

"If the extra sales you close in your first 90 days don't reach at least twice your programme fee, I'll keep coaching you at no extra cost until they do."

Paul Broome · Conditions apply: you attend your sessions, apply the system and share your sales numbers with me. Full terms are given before you sign up.

Paul BroomeHome improvement sales coach · Founder, ComfyRoof

Your sales mastery mentor

Built in the field. Proven since the 1980s. Still tested on every deal.

1987. Stuck. Losing deals I should have closed. Working 70-hour weeks defending my prices while cheaper competitors closed what should have been my deals. Sitting in my van after another lost conservatory deal, replaying the conversation and wondering what I'd said wrong.

The usual sales coaching didn't help me:

Generic cold-calling scripts made me sound like a robot

Pushy tactics from "gurus" who hadn't sold in 20 years

"Work on the business, not in it", when I still had to close the deals

Month 0

My own sales calls, recorded on a Sony Walkman

I listened back to every one. Every lost deal broke at the same few moments, where control slipped and the deal walked. That's where the 7 Steps to Sales Mastery™ and Conversation Control™ came from.

Month 6

The deals I used to lose started closing

Tested on real jobs, with real customers and real money on the line.

Year 1

I wasn't hoping any more. I had a system.

The same seven steps, on every appointment.

Today

Still selling, still coaching

At ComfyRoof.co.uk, I still sell every closed deal, and I coach owners and reps across the UK.

"I don't teach theory. I teach what I used on my last appointment."

Testimonials

What clients say about working with Paul.

"Literally double what I saw the month before"

£120K–£200K → £321K a month

"I'm definitely asking more questions, definitely going in with the tell me and describe. I was far more used to telling people what was wrong with their windows, and it's great actually letting them tell you. They're not as standoffish. It's literally double what I saw last month and the month before and the month before. I was determined to smash the 300 and eventually got 321."

K.G.Window & door sales, Scotland · recorded coaching sessions, Aug 2026

"Astonishing results"

£30,000 of sales in month one

"It's a direct result of my first coaching session. I was told to go back over a lot of the old leads that I had, and I found four deals. Two failed on the finance, and two got through. Those two deals alone were worth 15 grand each. He also showed me the drop close, which I used on the next call, and it led to a sale."

Andrew HughesDomestic Solar · video review, Mar 2026

"It works if you just do it like that"

3 of 4 surveys closed in a week

"I've literally been trying to do everything to the dot. I have done four surveys in the past week, and I've closed three of those: 35 grand, 11 grand, and this one just now, 10 grand. So it works if you just do it like that."

M.W.Home improvement business owner, London · recorded coaching session, Apr 2026

"Night and day"

£27,130 extra sales in 2 weeks

"Before our first session, nothing closed. I hadn't closed anything. The difference with the structure that you gave me compared to previous was insanely different. It's night and day. And I think what's also helped is confidence."

Brandon S.Surveyor & sales, London home improvement company · recorded coaching session, Mar 2026 · £6,100, £3,750, £2,100 and £15,180 deals in the two weeks after 2 hours of coaching

"I don't think I would have got that before"

1 window enquiry → 4 windows sold

"She only wanted one window, and I got four windows. What it's done for me is actually helped me upsell. One guy wanted a set of French doors, and I'm now selling on French doors, a back door and a front door and a window. I don't think I would have got that before."

S.F.Window & door sales · recorded coaching session, Aug 2026

"I've learned plenty"

Back up to 46–47% close rate

"I've learned plenty. I've enjoyed it. It's brought back stuff that I used to use, I no longer use, and I should be using. I've learned new things as well."

E.D.Conservatory sales, 45 years in the trade · recorded coaching session, May 2026

These are individual results from named clients. Results depend on your business and how you apply the system.

Common concerns

But what if…?

"I don't have time for a 90-day programme."

You don't need hours. You need focused changes in the conversations you're already having. The first fixes are quick to learn, and you use them on your very next quote.

"I can't afford £22,000 + VAT right now."

For many businesses, a few extra jobs closed at full price would cover the programme. It's also backed by my 90-day results commitment: if your extra sales don't reach twice your fee, I keep coaching you at no extra cost until they do (conditions apply). Payment plans are available. The bigger cost is carrying on losing deals.

"I'm not ready yet. I need to think about it."

You don't need to be ready, you need to stop the leak. Every lost job is money you've already paid to generate.

"I've tried sales training before and it didn't work."

Generic scripts aren't built for home improvement. This is, and I still use it on real jobs every week, so you're learning what works now, not theory.

"My situation is different."

Conservatories, windows, extensions, roofing: the trades differ, but the conversation breakdowns are the same. The framework is built for all of them.

"What if people find out I needed help with sales?"

We'll never tell anyone you're working with us. It's confidential, no different from hiring an accountant or a solicitor. Your team and competitors never need to know.

"I'm already too busy to implement another system."

It replaces the guesswork you're already doing, rather than adding to it. The first fixes take minutes to learn and you use them on your next quote.

Free 30-Minute Discovery Call

What you'll discover

A free 30-minute conversation about your business. The assessment is optional; bring your numbers if you have them.

Review your current appointment numbers, close rate and average order value.
Identify where your sales conversations are breaking down.
Discuss the most useful next steps and whether coaching is a suitable fit.

Your next 90 days

Ready to fix your close rate too?

Book a free 30-minute discovery call to discuss your current close rate, where deals stall and whether coaching is right for your business. Prefer to explore first? Take the optional assessment.

Join the UK home improvement business owners Paul has coached.