Home improvement sales, explained by someone who still sells.
Straight-talking articles for UK home improvement owners and their sales teams. Close rates, quotes, objections and follow-up, from more than 40 years of selling at the kitchen table.
How to Follow Up a Home Improvement Quote Without Chasing
How to follow up a home improvement quote so the customer picks up: book the call before you leave, bring in the partner, and know what to say when they answer.
Read the article →24 OCTOBER 2026 · 5 MIN READHow to Handle "We Need to Think About It" in Home Improvement Sales
"We need to think about it" usually hides a real worry. How to handle the objection in a home improvement sale without pressure, and find what's stopping them.
23 OCTOBER 2026 · 5 MIN READAfter The QuoteHow to Stop Losing Home Improvement Deals After the Quote
Why home improvement customers go quiet after you quote, and what to change in the appointment so deals stop slipping away. From UK sales coach Paul Broome.
22 OCTOBER 2026 · 6 MIN READClosingHow to Increase Your Close Rate in Home Improvement Sales
How UK home improvement companies can increase their close rate without buying more leads or cutting prices, from 40 years of selling in customers' homes.
22 OCTOBER 2026 · 6 MIN READAfter The QuoteWhy Are My Home Improvement Quotes Not Converting?
Sending plenty of quotes but winning too few jobs? Why home improvement quotes don't convert, and what to change in the appointment instead.
22 OCTOBER 2026 · 6 MIN READFollow-upCustomer Ghosted You After the Quote? What to Do Next
A home improvement customer has gone silent after your quote. What to do now, what not to do, and how to stop it happening again. From sales coach Paul Broome.
22 OCTOBER 2026 · 6 MIN READObjectionsOvercoming Price Objections in Home Improvement Sales
"It's too expensive." "We're getting other quotes." How to handle the price objections every home improvement salesperson hears, without discounting.
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